The pitch, the product, and the build order. V1 is live. V2 builds the full intelligence layer. V3 adds the AI brain that makes this a platform, not an app.
There are 90 million pet dogs in the US and their owners spend $35 billion on vet care every year. Mostly reactive, mostly guesswork, because owners have no reliable way to track how their dog is actually doing day to day.
mypooch.ai gives every dog owner a continuous health and behavior OS in their pocket. Short video check-ins, playing, sleeping, eating, combined with stool photos and daily inputs build a living longitudinal profile for each dog. Our AI analyzes movement, stress signals, energy patterns, and digestive health over time, then delivers plain-English insights, training plans, and product recommendations that match the specific dog in front of you.
After 30 days, users have something no vet has ever seen before an appointment. A complete behavioral and health record that didn’t exist anywhere else. That’s the moat. That’s why they stay. The long game is a professional access layer, vet telehealth, certified behaviorists, exportable health reports, built on top of data only we have.
AI reads what owners can’t describe. Movement, gait, stress signals, energy type. All captured from a 20-second clip and tracked over time.
Not a one-time scan. A rolling 30/90-day profile of your dog’s energy, gut health, behavior, and mood. The longer you use it, the smarter it gets.
Telehealth triage, behaviorist consults, and vet-ready health reports. Revenue from subscriptions, affiliate products, and professional referrals.
V1 is live and earning. V2 deepens the data. V3 is the AI brain that turns mypooch.ai into a platform.
V2 goes 3x deeper on the quiz, adds real health branching, tracks multiple pets, and predicts when you’ll run out of food before you do. This is where the app becomes irreplaceable.
V3 is the AI layer. PetGPT knows your dog’s full profile and answers in real time. Behavioral check-ins build a baseline over months. The app starts predicting problems before you notice them. This is the $100M product.
Every feature across all three versions, so you know exactly what gets built when.
| Feature | V1 ยท Live | V2 ยท Next | V3 ยท Vision |
|---|---|---|---|
| Dog type quiz | โ | โ | โ |
| Amazon affiliate product kit | โ | โ | โ |
| 5 dog personality types | โ | โ | โ |
| PWA (installable on phone) | โ | โ | โ |
| Monthly recurring rail | โ | โ | โ |
| Deep health profile (20 pts) | โ | โ | โ |
| User accounts & saved profiles | โ | โ | โ |
| Multi-pet household | โ | โ | โ |
| Refill prediction engine | โ | โ | โ |
| Cats & small animals | โ | โ | โ |
| Age timeline (puppy โ senior) | โ | โ | โ |
| Health care timeline tracker | โ | โ | โ |
| PetGPT โ AI live chat | โ | โ | โ |
| Weekly behavioral check-ins | โ | โ | โ |
| Longitudinal behavioral baseline | โ | โ | โ |
| Predictive health alerts | โ | โ | โ |
| Vet-ready 90-day PDF report | โ | โ | โ |
| Trainer consult booking | โ | โ | โ |
| Subscription tier ($9 to $15/mo) | โ | Basic | โ |
V1 is live and making money. V2 needs 4 to 8 weeks of focused build: user accounts, deep profile, multi-pet, refill prediction. V3 is the AI layer that turns this into a platform worth real money.